Welcome to my design portfolio! I’m Samuel, a multidisciplinary graphic designer with a passion for creating visuals that connect people and ideas. My journey in design has taken me through diverse projects, from crafting cultural branding for niche communities to designing corporate infographics and motion graphics for events. I specialize in branding, data visualization, campaign design, and multimedia projects that resonate with audiences.
My design philosophy revolves around storytelling. Whether it’s translating complex data into intuitive infographics or designing a logo that reflects cultural identity, I approach every project with creativity, curiosity, and precision. I pride myself on delivering designs that are not only visually appealing but also functional, accessible, and aligned with client goals.
Fluent in English, Cantonese, and Mandarin, I bring cultural awareness to every project, bridging the gap between global ideas and local identities. With a keen eye for detail, a dedication to meeting tight deadlines, and a commitment to accessibility standards like AODA, I strive to create designs that leave a lasting impact.
Our Mission
Crafting meaningful, impactful, and visually compelling designs that tell stories, inspire audiences, and bridge cultural and creative gaps. Samuel/M aims to empower brands and organizations through thoughtful design solutions, blending innovation, accessibility, and purpose.
Projects Showcase
Branding Campaign for Takumi Onedotzero Food Festival (2022)
Educational Campaign Design for Growing in Grace Program (2023)
Cultural Branding & Product Design for a Boardgame Club (2024)
2025 Festive Slogan & Merchandise Design for a Church (2024)
Immigration Trends Infographic (2024)
